Since the boom of the craft beer industry, wearing brewery merch is as ubiquitous as wearing apparel with your favorite sports team! Are you team Vitamin Sea or team Tree House? I’ve been collecting brewery tees from around the country on vacations. No longer is brewery merch just a simple design; many breweries sell high-quality clothing featuring awesome logos. For this piece, we’re going to dig into the best New England brewery merch.
Vitamin Sea Brewing
The proclaimed “King Kong of Merch,” Vitamin Sea’s designs are simply cool. From a wall of hats that makes you feel as if you’re in Lids, to an array of awesome tees and sweats, Vitamin Sea is a brand that has moved way beyond the brewery world and is a lifestyle brand bringing the sun, surf, and good vibes. Whether it’s a VSB trucker hat, the iconic sun logo, or a tee featuring the rubber duck, Vitamin Sea leads the pack for the best New England brewery merch.
Tree House Brewing Company
Tree House has taken over the Massachusetts craft beer scene, offering superb beer from the Cape to Western Mass (and now into New York). I’ve always been partial to their logo and can art. Tree House cans often feature intricate art that should be hung on a wall, but their classic cans for flagships such as Julius, Green, Sap, and Haze showcase their logo on a distinctive color can. I like their tees that do the same. Take the yellow Eureka t-shirt–a blue Tree House logo on a yellow shirt that matches the can.
Two Roads Brewing Company
Being a Connecticut native, I’m all about the Two Roads brand. Featuring the underdog state proudly in their can design, they do the same with their merch. My favorite: Two Roads tees featuring the shape of the great state of Connecticut. For rocking my CT pride, I gotta include Two Roads in the running for best New England brewery merch!
Bissell Brothers Brewing Company
Maine’s Bissell Brothers has one of the coolest logos in the region; the intertwining B’s are as recognizable as a sports team logo. They’ve got tees with plays on the Sea Dogs logo, the Bruins logo, a NASCAR tee, and a 90s “And 1” brand tee. Those are all fun, but a classic BBB trucker hat is what you’ll see me wearing.
Iron Furnace Brewing Company
Franconia’s Iron Furnace logo combines the history of the area (you can visit the blast furnace across the street) with the region’s mountains and references to beer. Check out their collection of merch featuring this design, such as on a comfy long-sleeve tee. This design makes Iron Furnace one of the best New England breweries for merch.
Lawson’s Finest Liquids
Lawson’s primary logo features the mug of brewer Sean Lawson. My favorite Lawson’s logo, though, represents their Sunshine series of beers. This cartoon sun is emblazoned on cans, including Sip of Sunshine, Little Sip, Double Sunshine, Triple Sunshine, and more. A T-shirt with the sun logo will brighten anyone’s day.
Mayflower Brewing Company
Living in Plymouth, I love how Mayflower infuses local history into its branding, from the Mayflower ship’s use in its logo to the historic references in its beer names. My go-to hat that fits well is a cranberry and grey Mayflower trucker-style hat. It was one of the first I’d seen in that style. Other Mayflower swag includes T-shirts, softball-style shirts, and sweatshirts, making it another spot to check out for the best New England brewery merch.
Brewery tees, hats, and other clothing are everywhere. Some, such as Vitamin Sea, have become recognizable outside the beer world, while others, including Iron Furnace, are appreciated for their intricate design. Either way, from VT to CT, these offer the best New England brewery merch.
